The following information is provided by the Center for REALTOR® Development (CRD).
It might seem obvious—or go without saying—that good photography and videography are critical for your success as a real estate professional. But when you dig into the numbers, just how much of an impact good visuals make borders on shocking. Check out some of these stats:
- Homes with high quality photography sell 32 percent faster.
- Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.
- For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.
- As time goes on, and equipment and tools become better and more sophisticated, online platforms become more robust, and augmented reality (AR) and virtual reality (VR) expand into our industry—skills with visual tools will only become increasingly important over time.
Remember, a potential homebuyer will not be thinking about why they love a photo; they will only know they love it. Offering a home seller professional photography has a tremendous value not only for them, but for the agent, as well.
