In our fast-paced digital world, it’s crucial to find new ways to make your service stand out in the crowd. Video marketing is nothing new, but it’s proven to be a powerful part of marketing strategy—now more than ever.
Let’s face it, we’re all busy. We would often prefer to watch a 1-minute video versus taking 10 minutes to read an article. In fact, 6 out of 10 people would rather watch online videos than television according to Google.
VIDEO BUILDS TRUST AND CREDIBILITY
Video is the perfect way to create a personality for your company and your brand and it’s also a chance to address any uncertainties your viewers might have. Imagine your business from an outside perspective – all we have to judge your company on is your website and social channels. Videos allow you to inform, entertain, and/or connect with your consumers or clients. This removes the image of being a cookie-cutter, faceless brand and instills trust and admiration, which translates to sales.
VIDEO BOOSTS CONVERSION RATES
According to HubSpot, including video on a landing page can increase conversions by 80%! A crisp video with a compelling presenter can communicate all the information your consumers or clients need without forcing them to spend 10 minutes reading. The average person may not be a film expert, but in a world where 78% of people watch online videos every week, most of them can recognize a poor-quality video. This gives the viewer a reason to close out of your video and forget about your business. Videos also provide the opportunity to show your previous success through testimonials.
VIDEO + SOCIAL MEDIA
Let’s face it: this is the age of viral videos. 92% of mobile video consumers share videos with others. This is your chance to have some fun and really show what your company is all about.
